
Technocultural Turn Signals
February 14, 2009
Indicator species provide a character sketch of an ecosystem’s overall bill of health. An acute demonstration of key characteristics at play in the environment at hand.
Within the media environment a species from the genus magnetic, namely mixtapes, are one such example. The ability to mix, to customize and personalize a sonic trajectory derived from mass media fragments with consumer electronics speaks volumes for the possibilities of this technosphere as a whole.
“I have found that you could make all kinds of great noises with just your tape recorder and the buttons on it” reports one informant in Don Stacy’s audio-cultural exploration All Mixed Up. The informant continues, “right when it gets to that…guitar crescendo, you could press the pause button, and you get this ‘EEEERWEB!” And it totally ends the song”
Canaries in coal mines, indicator species from the genus magnetic seem to be pointing towards impending extinction. With the rise of mp3s and other invasive species, there is a perceived obsolescence of cassette technologies. The diminishing call of the mixtape—the garbles, the clicks, the presence of blank space—gives weight to the theory that forced migration is in effect.
Research now suggests that this is, at least potentially, an adaptive camouflage. Rather than a plunge into sedentarization, the exodus of analog is more likely a nomadic impulse or oppositional gesture. Competing with new media buzz, staking a claim in overlooked locales, the tape deck and its songs still exist. Much like many insects that have had to shift frequencies so as to elude the electronic smog of ringtones and sonic emissions, evidence of vernacular technoculture may require a conscious shift in attention.
In many cases, a permanent vacation from imposed cycles and the lemming-like misinformation surrounding the fate of technologies is recommended.